Snobmoddities

4/26/2006
I came across this great marketing term today: Snobmoddities - the phenomenon of turning completely mundane commodities into chic, popular luxury items or goods, offering consumers a bewildering number of varieties of what were once invisible parts of daily life.

Think of all the consumer items that now command premium prices for diminished returns:

• Water - Put a resource that literally falls from the sky in a pretty bottle and we'll pay $1.39 for it.
  
• Coffee - Starbucks, anyone?
  
• Shampoo - What is the difference between the $3 bottle and the $20 bottle? A couple of commercials.

The list goes on and on.

Labels: random

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Don't hate on teh starbucks punk!

By  LoPo, at 9:41 PM 

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