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Fishing Lures

Whenever I return to a sport or hobby that I haven't participated in for years, I am always blown away by the technological advances that are made in that particular field. Sometimes the new products are just are just marketing gimmicks, but there are ALWAYS new products.

Then I went to Big 5 to buy some fishing lures for our upcoming trip to Toulumne Meadows in Yosemite. It turns out that EVERY SINGLE LURE was the exact same brand, model, shape and color that I used when I was a kid. SuperDupers, Panther Martins, Rooster Tails. No marketing innovations in this arena. It's kind of refreshing.

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